I thought it was a very wise statement, no doubt. Then I learned that quote was originally attributed to Albert Einstein... Well duh! No wonder it speaks so well.
For years I found my self living the very rule of insanity with out being conscious of it – Woke up at 4:00am, headed off to the job site, worked for 9-10 hours, returned home dirty and exhausted only to repeat the procedure again the next day... week... month... You get the picture. Every other Friday I got my pay check, but always ran out of money before I ran out of month. My wife and I were good about not getting into too much debt, the flip side was we had no savings either.
After nearly a decade of this we realized it just was not working. Even when I held two jobs AND my wife was working, the returns didn't justify the means. Our children had no parents to come home to and when we were, we were too burnt out to have good quality time together. It was then I decided it was time to do something different!
I tried my hand at the web and e-commerce. I successfully found several ways that didn't work! Back to the drawing board. I realized it's not about getting websites up in a day. I came to understand that a website is just a site, not a business. In order to succeed it needs to be approached as a business. I began with subjects I knew and enjoyed, that was important because people searching on the web are looking for sites with good content, it adds validity and credibility to your site and what you are saying.
Instead of reinventing the wheel, This site explains 4 simple phases of starting a web business:
- Create a compelling site
- Target your audience
- Promote - Build credibility and loyalty
- See it for yourself »
R.
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